Case Study—Website for Civil Engineering Firm

With 17 offices in five states, a rapidly growing multi-discipline civil engineering firm found itself with a website that was outdated and didn’t accurately reflect the firm’s capabilities. The firm turned to MARKETLINK because of their industry knowledge and competitive pricing. To define client-centric content strategy and site architecture, MARKETLINK’s first tasks were client and staff surveys. From content writing and browser testing to successfully executing a launch strategy, MARKETLINK worked closely with the client to flip the switch on a site that is engaging, easy to navigate and update, and speaks to potential clients and employees.

LINK TO SUCCESS: MARKETLINK’s full-service website design and development team shared design trends and industry best practices for functionality, optimization, and engagement; the new website has made an impactful impression on clients, staff, and the AEC Industry. And because MARKETLINK has staff for every task associated with website design, the engineering firm’s in-house marketing team was able to stay focused on executing day-to-day marketing initiatives. An added benefit included assistance with writing and editing the content for the website. MARKETLINK’s industry knowledge made this a seamless value-added service that was imperative to getting the website up and running smoothly.

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