Case Study—Training for Full-Service AE Firm

After acquiring a local engineering firm, the full-service AE company engaged MARKETLINK to train technical staff and firm management on the new philosophy of marketing and business development. Working closely with the in-house marketing manager, MARKETLINK created a 12-part training series with content customized to the local market as well as general training on the new firm’s services and international offerings.

LINK TO SUCCESS:

Because the international company was unfamiliar with the local market, they found great value in MARKETLINK creating content using industry knowledge they otherwise would not have known. MARKETLINK also assisted a project team in presentation preparation for an upcoming pursuit as part of the training, saving the client time and money by having it included as part of the training.