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A local engineering firm faced a significant challenge: their newly hired marketing staff member was inexperienced, and the firm had never before invested in formal marketing training. Recognizing the need to build a strong foundation, the company engaged MARKETLINK to guide and empower their new hire. MARKETLINK designed a comprehensive, AEC specific, 12-part training series, meeting with the marketing staff twice weekly to cover all facets of marketing. Topics included organizing a streamlined AEC marketing department, crafting compelling AEC proposals and presentations, developing impactful collateral, conducting market research, and fostering business and client relations. This tailored approach ensured the new hire received practical, in-depth knowledge to excel in their role.
The results spoke for themselves. The marketing staff member established a proactive, well-structured AEC marketing program for the firm. Even after this individual transitioned out of the industry, the program they built remains successful and self-sustaining, demonstrating the lasting value of MARKETLINK’s training. |