After MARKETLINK assisted a long-time architectural client with establishing a marketing plan, the client was at a loss for how to establish a budget to meet the new goals and objectives. Having never used a written budget before, the firm did not have any guidelines for assigning appropriate categories and budget goals for these categories and was unaware of industry standards associated with budgeting based on firm revenue.
MARKETLINK helped create the associated categories for labor and expenses and worked with the firm’s accounting manager to gather historical data. After reviewing this past information, MARKETLINK assigned some additional approximate costs for other tools and resources necessary to implement the overarching marketing plan goals.
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