For any proposal, in order to write a successful strategic approach, you must research, brainstorm, and then brainstorm some more. The writing is the easy part!

A 35-year AEC industry veteran, Nancy Wolthuis has regularly used podcast discussions of macroeconomic issues for market forecasting and planning. If you don’t like the study of economics before listening, she promises you will after.

We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.

In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!