Case Study—Event Planning for National Electrical Contractor

A national electrical engineering contractor was hosting a key business organization’s themed annual event. Charged with organizing the lodging, meetings, meals and activities for attendees and guests, the firm hired MARKETLINK to help create the event’s branding and all communications. MARKETLINK created a themed brochure and website to garner the interest of members of the organization and communicate the details of all aspects of the conference. As planning of the event progressed, MARKETLINK created an activities brochure and updated the website to take RSVPs for attendance and activities. Responses were automated, streamlining the registration process for firm’s event manager.

LINK TO SUCCESS: Due to the event manager’s vision and MARKETLINK’s assistance, the national conference committee now wants to raise the bar for all future events. The host for next year’s conference has contacted MARKETLINK to begin the process and build on the new standard.