A California-based architectural and engineering firm desired to build a strong social media presence but lacked the necessary personnel and process to execute a successful public relations strategy. Using a targeted job description, MARKETLINK led a candidate search for a social media specialist who could create, promote, and track the firm’s online calendar and presence. Working together, MARKETLINK helped create processes for planning and creating content.
LINK TO SUCCESS:
By creating and implementing a social media content calendar, the firm improved efficiency and increased credibility through its weekly posts. In addition to increased brand recognition, the firm tracked a noticeable increase in followers in less than a year on each of its platforms.