Case Study—Strategic Planning for Regional Architectural Firm

AEC Strategic Planning


A Salt Lake City-based architectural firm was planning for an ownership transition and needed a long-term strategy to assist with future firm planning. MARKETLINK was hired to conduct a strategic planning session with firm leadership. The resulting two-year strategic plan recommended reorganizing the firm into market sector studios and assigning champions for each objective. A detailed marketing plan highlighted a strategy for organizing a marketing program, which included a MARKETLINK recommendation to hire a business development director to oversee the reorganization of studios and organization of marketing processes.



The new business development director, placed by MARKETLINK, came on board with a roadmap to lead the company through the transition of ownership. The plan provided the organization and structure needed to implement the tasks required.

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