Case Study—Public Relations for Southern Utah Engineering Firm

A Southern Utah engineering and surveying firm had been in business for decades. New ownership provided an opportunity for a renewed image and branding. MARKETLINK created a public relations plan that focuses on targeted market sectors and services.

To implement the plan, MARKETLINK collaborated with team leaders and developed creative and strategic ideas for website content, social media posts, direct mail, special events, promotional items, and client outreach.

Because the firm doesn’t need a full-time marketing director, MARKETLINK trained an entry-level staff member to assist with marketing tasks.

LINK TO SUCCESS:
Hiring MARKETLINK provided the firm with 30+ years of AEC industry marketing expertise that was crucial in creating and executing a public relations plan. The structure provides continual image-building content and activities to existing and potential clients, employees, recruits, contractors, consultants, and vendors. The guidance helps keep non-deadline-driven tasks on track.