Case Study—Public Relations for Regional Engineering Firm

Challenge

A regional engineering firm recognized that its social media channels and blog were largely reactive, limiting their effectiveness as communications and business development tools. While the firm delivered strong technical work across multiple service sectors, that expertise was not consistently reflected online. Leadership saw the potential for social media and blogging to support visibility, credibility, and recruiting, but lacked a clear strategy, internal alignment, and a defined process for moving forward proactively.

Solution

MARKETLINK partnered with the firm to develop a structured, sustainable public relations and social media framework. This work included an annual content calendar, a topic rotation system to ensure balanced representation of service sectors, and closer integration between blog content and social media to support search performance. MARKETLINK also presented the framework to the executive team, outlining how consistent digital communications support long-term firm goals. Following leadership alignment, MARKETLINK trained the firm’s marketing vice president on implementation, enabling the strategy to be executed internally with consistency and confidence.

LINK TO SUCCESS

The firm shifted from sporadic posting to a more intentional and consistent social media presence. Leadership gained clarity on how digital content supports visibility and search performance, while the marketing team benefited from practical training and ongoing consultant support. Additional LinkedIn training for staff helped standardize employee profiles and strengthen professional representation across the firm, directly supporting business development and recruiting efforts. The result was a more cohesive and credible online presence grounded in established industry practices.

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