Case Study—Public Relations for Architectural Systems Manufacturer

 AEC Public Relations Case Study  

 

An architectural systems manufacturer was struggling to gain the media exposure they needed to support their marketing efforts. Despite investing in PR, article placements were infrequent, and delays were stalling momentum. Seeking a more strategic and proactive approach, they turned to MARKETLINK for guidance.

 


MARKETLINK took immediate action, overhauling PR efforts to ensure consistent, timely article placements while also training the company’s marketing manager to build in-house expertise. A key initiative was leading the company’s 50th-anniversary campaign, which encompassed branding, content creation, event coordination, and expanded PR outreach. As a result, article placements nearly doubled to 15 in one year, significantly enhancing visibility and allowing the internal team to refocus on other priorities.

 

LINK TO SUCCESS:

Beyond immediate results, MARKETLINK’s efforts positioned the company for long-term success. By combining strategic execution with team training, they not only strengthened the company’s brand but also empowered the team to sustain and build on this momentum for future growth.

 

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