A national electrical contractor had a well-established brand and two sub-brands. When their key marketing professional was ready to retire, they realized the importance of documenting the brands for all staff. The company hired MARKETLINK to create templates as well as brand identity and usage guidelines. MARKETLINK researched and recorded the key branding usage: identity, typography, color palette, and collateral.
LINK TO SUCCESS: After MARKETLINK created the brand guidelines, they were rolled out and communicated throughout the company. MARKETLINK assisted in training the marketing staff on how to properly use the templates through several in-house training sessions. The new marketing staff now uses the guidelines and can seamlessly incorporate the established brand message in their communications.