Case Study—Branding for Midwest Engineering Firm

A Midwest Engineering firm with several offices had some difference of opinion over the company brand: each department and service wanted their own identity. MARKETLINK was hired to develop the firm’s brand identity. To ensure a cohesive brand, we worked closely with each department and service, listening to their concerns and needs. The brand we developed allowed each service to have a different color of the newly updated logo. To ensure the branding was clear and readily accepted, we delivered in-depth brand guidelines.

LINK TO SUCCESS: Using the brand guidelines and brand identity created by MARKETLINK, the firm has created new collateral and updated their website. Each service and department has a unique brand color, allowing quick recognition of relevant materials.