Case Study—Marketing Planning for Utah-based Electrical Engineering Firm

 AEC Marketing Planning Strategies  

With no marketing plan, an electrical consulting and engineering firm found itself lacking a formal structure for management responsibility of business development activities. MARKETLINK facilitated a marketing planning session with the management team to define goals, markets, competition, vision, and objectives. The resulting strategic plan defined measurable goals with an assigned firm champion for each objective to create ownership. MARKETLINK then consulted with management and project manager team members and organized a formalized market sector structure and market sector committees.



Using the market sector structure with a focus on simple, executable plans, each market sector team can now track revenue goals more efficiently. By creating market sector committees, the firm’s emerging professionals have opportunities to promote the firm and its services and contribute to winning new work.

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