Case Study—Market Research for Utah Structural Engineering Firm

A well-known Utah structural engineering firm was seeking work with out-of-state clients and contractors and wanted to know the viability of opening offices in several states on the west coast. They hired MARKETLINK to conduct market research with the intent of determining the long-term projections and preferred office location. MARKETLINK contacted existing and potential clients as well as competitors, then provided a report with recommendations based on our findings as well as a list of potential clients and projects to support the data.

LINK TO SUCCESS: Based on our research, MARKETLINK recommended that our client not open an office initially, but spend time and effort growing relationships with targeted clients and agencies from their current location. Our recommendations resulted in a commitment from the management team to support these efforts and ultimately provided a more economical solution to expanding targeted market sectors