Case Study—Training for Montana-based A/E firm

A Montana based A/E firm engaged MARKETLINK in developing a customized marketing training program for their technical staff. MARKETLINK created workbooks based on various years of experience (entry-level to Principal level staff members). Along with this customized training workbook, MARKETLINK created a "University" system with accompanying exams and graduation levels.

LINK TO SUCCESS: Because this firm has offices throughout Montana and Idaho, MARKETLINK trained the Principal responsible for marketing on how to conduct the sessions himself. This saved the client time and money in implementation efforts.