Case Study—Client Survey for West Coast Architecture Firm

A medium-sized architecture firm on the West Coast wanted to learn more about their reputation with current and past clients as well as how to position themselves with future clients. They retained MARKETLINK to conduct a Client Perception Survey in which 25 of their existing and past clients and 15 potential clients were contacted. This firm learned from MARKETLINK’s final report of their solid reputation in the region and which relationships were in danger of faltering. MARKETLINK’s final report also included recommendations for maintaining and improving the firm’s service.

LINK TO SUCCESS: This architectural firm implemented MARKETLINK's recommendation to start a formal client satisfaction program. One owner entity found such value in the architecture firm calling on an on-going basis that it now requests all consultants perform a similar survey during their projects.