Case Study—Website for Full-Service Engineering Firm

An Intermountain West consulting engineering firm had grown geographically and expanded services and recognized its website did not reflect those changes. MARKETLINK was hired to design and develop a website that was functional and organized in a manner that users could find information quickly and efficiently.

Drawing from our long association with technical and marketing staff, MARKETLINK implemented a strategic process that expedited decision making and work product to create a visually compelling site that highlights branding and imagery. A customized interactive map of the world pinpoints featured projects and a project list can be sorted by project type, location, client, service, and office.

After launching the website, MARKETLINK identified keywords and phrases and developed content to increase search engine optimization (SEO) and focused on adding this new content monthly.

LINK TO SUCCESS:

In addition to designing an intuitive site that highlights each office and discipline, MARKETLINK ensured the website’s content management system gave the marketing staff an easy way to make changes and updates. By providing ongoing SEO content and website maintenance, website rankings have consistently improved.