Case Study—Training for Regional Structural Engineering Firm

 AEC training coaching regional structural engineering 400x400  

A regional structural engineering firm found itself in a transition period as a group of technical staff advanced to leadership positions. Recognizing the new leaders needed guidance on how to find leads, foster relationships, and mentor staff, firm management retained MARKETLINK to create a training series. Technical staff learned how to grow client relationships by providing excellent service, listening to client needs, and engaging coworkers in the process for mentoring purposes. MARKETLINK also provided coaching on how to create specific contact plans for top revenue clients.



By assisting project managers with creating proactive and scheduled client relation activities, MARKETLINK helped the firm establish measurable goals for its top clients. As a result, leaders could track and measure the return on investment of their marketing efforts. The engineering firm has recently engaged MARKETLINK to provide follow-up training.

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