Case Study—AEC Strategic Planning for a Southern Utah Engineering Firm

During an ownership transition, a Southern Utah engineering firm sought a new approach to marketing and strategic planning. They partnered with MARKETLINK, and as a result, unleashed a dynamic transformation.

Strategic Solutions:

MARKETLINK collaborated closely with the firm's new leadership in a strategic planning session, crafting a tailored plan that:

• Outlined their geographic service area
• Identified new market sectors
• Targeted key clients
• Expanded service offerings

MARKETLINK transformed these insights into a concise three-year marketing plan with a proactive action plan calendar for monthly marketing meetings.

Lasting Impact:

Through our ongoing support and updated marketing plans every three years, the engineering firm has:

• Tripled in size
• Expanded their services across Southern Utah and Las Vegas
  
  

At MARKETLINK, we blend professionalism, industry expertise, and friendly guidance to help architects, engineers, and construction professionals thrive. Let us partner with you to shape your success story.

Learn more about our strategic planning services.