Case Study—Public Relations for Multi-Discipline Engineering Firm



A Utah engineering firm needed help promoting newly added services to their multi-disciplinary company. MARKETLINK helped nine departments establish individualized goals for promotion, targeting unique service and client needs. We then created a unified branding message that communicates the overall firm goals. MARKETLINK also created processes for an internal committee to support a robust public relations plan, including social media, articles, direct mail, and a monthly newsletter.



The content created by MARKETLINK and an internal public relations committee enabled the firm to create a monthly newsletter distributed to a client mailing list. In addition to seeing increased website traffic, the engineering firm has received positive feedback from clients on the industry knowledge shared in direct mail and newsletters.

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