When MARKETLINK first began working with this Utah-based architectural firm, they had minimal photography to use for their marketing materials and website. Most of the images were low resolution and saved inside Word or PDF documents. MARKETLINK recovered as many photos as possible, organized them into a marketing directory, and created a master list of projects to be photographed. With help from MARKETLINK, a corporate photographer was selected, and a tracking list created to help the firm catch up on needed project photography.
LINK TO SUCCESS:
With an annual budget and corporate photographer, the architectural firm implemented a priority photography process and established a very robust photography library. The library has elevated the success of the marketing program, using the professional photography for marketing collateral such as master marketing materials, new website, proactive public relations campaign, and award submittals. Designed by MARKETLINK, the firm’s website has been a direct return on investment for winning new work.