Case Study—On-Call Marketing Services for Utah General Contractor

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A C-Suite level professional started a new construction company and was referred by a colleague to MARKETLINK for guidance in establishing a marketing strategy from the ground up. MARKETLINK first held a marketing strategy session to help formulate a five-year plan for growth and success. As a new company, needed branding services including logo development, naming strategy, and all collateral design and development were performed by MARKETLINK. A marketing organization plan was then implemented for server organization, marketing meetings, database development, social media, and public relations. By acting as the firm’s marketing department, MARKETLINK provides monthly consulting services to build and support a reliable marketing program including graphic design, social media management, photography, association/conference organization, promotional activities, special event planning, market research, and business development.



The construction company has grown from three staff members to over 25 in 18 months. The first leads provided by MARKETLINK’s initial market research and business development efforts have recently had ribbon-cutting ceremonies. Another three projects will be completed shortly. With guidance from MARKETLINK, the company surpassed their projected revenue goals within the first year.

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