Case Study—Market Research for West Coast Engineering Firm

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The possibility of water and wastewater projects being funded through state and federal government agencies prompted a California-based geotechnical firm to engage MARKETLINK for an all encompassing research project to determine whether the firm should invest in more staffing based on the potential for new projects. MARKETLINK was tasked with researching funding mechanisms and then tracking that funding to the various agencies who might be receiving it. Through research, phone calls and emails to a variety of agencies, MARKETLINK identified projects and the timing of procurement.



By using tangible, hard data detailed in a MARKETLINK report, the firm made strategic decisions about how much, if anything, to invest in water and wastewater market sectors. Ultimately, the client was saved thousands of dollars because they were able to limit their staffing investment to exactly what they felt the market would bear.

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