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A California-based regional contractor needed a website refresh. It was important to the firm that the site be easy and quick to learn and maintain so all updates could be handled by the firm’s in-house administrative staff. MARKETLINK suggested an easy-to-use online template with minimal pages to keep the site low maintenance. A template was chosen for its highly visual pages in order to keep written content to a minimum. MARKETLINK then worked to deliver a working site to the firm by reviewing and editing company content and selecting project and staff photos. Following its launch, MARKETLINK trained the firm’s administrative staff in the ease of maintaining the site.
LINK TO SUCCESS: By keeping the website simple, we were able to showcase the company’s strengths without requiring lots of upkeep or spending thousands of dollars. Throughout the process and after training, the firm was pleased with the look and feel, as well as the minimal maintenance, of its new website. |