Case Study—Client Survey for Environmental Engineering Firm

An environmental engineering firm in the Southwest was preparing for their strategic marketing planning session and wanted to better know how clients perceived the firm and how it could position itself for future work. MARKETLINK worked with the firm’s marketing director to formulate specific questions that would address what the firm wanted to learn and sent them out to each client. Examples of questions included asking clients what three things distinguished this environmental engineering firm from their competitors, what trends clients saw in their work, and what would be important to clients in hiring an engineering firm given those trends.

LINK TO SUCCESS
MARKETLINK provided the firm a summation of all the relevant answers from clients to help the firm position itself better in the future. The firm was pleased with the results and their newfound knowledge of how clients perceived them. It then pivoted into focusing on strengths and improving in weak areas.