Case Study—Client Relations for California AE Firm

AEC Client Relations California Firm 400x400  


A California-based multi-discipline architecture and engineering firm was undergoing changes in their organization. Concerned that the changes could negatively impact client relationships and service, the firm asked MARKETLINK to make a few calls to see if our assumptions were correct. MARKETLINK learned the company was correct in their assumptions. To counteract any negative impact, we recommended implementing a Client Relations Program where we would check in with their clients on a regular basis to ensure the firm is providing top-notch service in accordance with their value system.


LINK TO SUCCESS: Through MARKETLINK’s client relations systematic calls and reporting, the firm has learned what clients feel are their strengths, their shortcomings, and what attributes they value. Because of a few timely calls made, the firm was able to avoid losing a multi-million-dollar project by making the needed adjustments in their team to better serve the client.

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