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A new architecture firm was looking to establish an office in Utah but faced significant hurdles. With no local presence or understanding of the market, the firm struggled to identify where to begin. Their goal was to expand into multiple practice areas, but without direction, strategy, or connections, they lacked a clear path to growth.
Our Solution: MARKETLINK partnered with the firm to create a comprehensive business development strategy. A CRM was developed to track opportunities, while market research across target sectors identified potential clients and agencies. The team received support in preparing for client meetings, from strategic questions to appointment scheduling. MARKETLINK also provided follow-up support to help maintain long-term relationships, tracked client associations, and guided ongoing business development efforts—ensuring consistent, measurable progress.
LINK TO SUCCESS: Three years into the partnership, the firm has exceeded its annual fee goals each year. Their steady growth has allowed them to expand their team with multiple new hires, reinforcing their ability to sustain and scale operations. With a stronger market presence and a proven development strategy, the firm continues to achieve success well beyond its initial goals.
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