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A national engineering firm approached MARKETLINK with a significant challenge: the absence of a structured, proactive business development program. This gap led to missed opportunities, ineffective lead tracking, and difficulty in anticipating workloads, ultimately hindering their revenue growth and resource allocation. Without a clear method for tracking and following up on leads, the firm found itself reacting to business opportunities rather than pursuing them strategically. MARKETLINK facilitated a comprehensive business development strategy meeting with the firm’s discipline leaders. They helped organize the market sector teams and developed an agenda outlining immediate, short-term, and long-term opportunities. Their approach included introducing "12-Contact Plans" to each market sector team, enabling a proactive focus on high-priority leads with measurable goals, creating a solid framework for accountability and growth.
The results were transformative. MARKETLINK's involvement helped the client enhance their lead tracking and implement consistent strategic planning, shifting their approach from reactive to proactive. Regular meetings and planning sessions provided a clear roadmap for future growth while fostering a culture of mentorship and professional development, empowering the firm’s project managers to sharpen their skills in alignment with strategic goals.
This approach not only established the company as a recognizable brand but also equipped its team with the tools needed for sustained digital marketing success. |