 |
A new Utah construction company was struggling to gain recognition in the local market due to a lack of branding, a website, and promotional materials. Without a cohesive brand identity or online presence, the company found it difficult to attract potential clients and establish itself in the industry.
To overcome these challenges, MARKETLINK developed a strategic branding and digital marketing plan. The process began with the creation of a unique logo and the development of a professional website, establishing a strong brand identity. A targeted public relations campaign was launched to drive traffic to the website, supported by a carefully crafted social media strategy focused on SEO.
Custom templates were created to ensure branding consistency and simplify content creation. These tools enabled the company to maintain a professional and cohesive online presence while easing the content production process.
The strategy led to a successful social media presence that significantly increased website traffic. Monthly planning sessions and scheduling software ensured smooth content coordination. The active, SEO-optimized blog and social media campaigns worked together to drive engagement, while the use of templates saved time and costs, allowing the company’s internal team to manage the process effectively.
This approach not only established the company as a recognizable brand but also equipped its team with the tools needed for sustained digital marketing success. |