Case Study—Branding for Utah Construction Company

 AEC Branding Collateral Logo  


A Utah-based construction company's old website and outdated branding needed a refresh within a short period of time and with a limited budget. They met with MARKETLINK for guidance on how to create a new website, logo, and branded materials that would speak to the needs of their clients.


MARKETLINK coordinated with a photographer to take photos of their projects for marketing purposes, catching up from the inception of the company. MARKETLINK interviewed project staff to develop SEO-optimized content for each project for use on website, proposals, and other necessary collateral. Lastly, MARKETLINK designed business cards with QR codes, HTML email signatures, and a brochure for their newly hired Director of Business Development to use for client meetings, improving the firm's presentation to clients.


The firm now has a refreshed website, branded collateral, and new image. These have led to many project opportunities, allowing the new Business Development Director to schedule appointments and connect with new potential clients.

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