AI is best used to save time, automating tedious workflows so that the AEC industry's marketers can focus on bigger, more intensive tasks. Nicole Stephens, a Client Manager with MARKETLINK, guides us through which workflows industry marketers can automate now—and how to make those first steps successful.

In AEC marketing, we're always wanting for more time—more time to get more in-depth, connect with clients, cast a net—and using AI can give us that.

Did you know you can customize GPTs to your firm? With some organization and a little time, you can curate a GPT that eases your marketing workload. Want to dig deeper? Download our full guide inside the article.