Case Study—Market Research for AEC Client

A long-time MARKETLINK client was interested in expanding their geographic presence in the Northwest. They engaged MARKETLINK to research the viability of opening offices in Oregon and Washington, with specific focus on the construction climate in both states, including upcoming projects, capital improvement programs, key decision-makers, and competitors.

MARKETLINK researched the key indicators and developed a report of findings, providing a concise overview of the entire marketplace. The report helped the client determine whether opening the new offices would provide a sufficient return on investment.

LINK TO SUCCESS: MARKETLINK’s research allowed the client to be strategic in determining where to open their next offices and thereby increase their revenue by having actual projects and clients to pursue.