Case Study—Business Development for AEC Client

CASE STUDY
Business Development

The leader overseeing Business Development at a long-time MARKETLINK client firm needed help with support activities that would fuel their already proactive business development efforts. The support they needed was filled by MARKETLINK’s ability to research key decision-makers with target clients, research leads and upcoming projects, position the firm for client appointments, and monitor construction activity throughout specific geographies in the State. MARKETLINK and the client have continued to work closely for nearly a decade to ensure the business development activities undertaken by firm leadership and technical staff are covered.

 

LINK TO SUCCESS: MARKETLINK has saved the firm countless hours by preparing them for meetings with key decision-makers. MARKETLINK’s research has helped to firm be better positioned for work and more strategic in their pursuits.

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