In the AEC industry, proposals are more than documents. They are decision-makers. They can open doors, build credibility, and win projects that shape your firm’s future. But too often, proposals are rushed, recycled, or overly technical, missing the opportunity to truly connect with the client.

This July, HUDDLE is all about Proposal Writing, with a focus on how to craft compelling, client-focused proposals that clearly communicate your value and set your team apart. Whether you are a marketing coordinator, project manager, or technical contributor, your voice in the proposal matters.

Why Proposals Matter

Proposals are not just about proving you can do the work. They are about showing that you understand what the client wants, how they define success, and why your firm is uniquely positioned to deliver. Strong proposals:

• Build trust before the project even starts
  
  
• Showcase your team’s expertise, personality, and value
  
  
• Tell a clear story of how your approach solves the client’s challenge
  
  
• Make life easier for the selection committee

Proposal Writing Tips for Any Role

Lead with Benefits, Not Just Features


Clients care more about how your work will help them than what tools or methods you use. Focus on outcomes.

Customize Every Time


Even if you're using templates or past content, tailor the language to reflect the client’s specific needs, language, and culture.

Highlight the Team, Not Just the Resume


Make sure it’s clear why your team is the right fit. Not just qualified, but aligned with the client’s goals.

Keep It Clear and Skimmable


Selection committees are busy. Use headers, bullet points, and concise writing to make your message easy to digest.

Tell a Story


Every proposal has a story. What the client needs, how you’ll solve it, and what success looks like. Make sure that story is front and center.

Using AI to Support Proposal Development

Proposal deadlines are tight, and technical staff are busy. AI can help lighten the load and speed up the process without sacrificing quality. While it is no replacement for your insight or strategy, it is a powerful support tool. AI can help you:

• Draft first-pass content for resumes, project descriptions, or executive summaries
  
  
• Summarize RFPs and identify key client priorities
  
  
• Rephrase dense technical language to make it more accessible
  
  
• Personalize boilerplate content to better align with client tone and project goals
  
  
• Generate creative ways to position your team and approach

Whether you use tools like ChatGPT, Grammarly, or AI features built into your proposal software, the key is to get to a strong first draft faster so you can spend more time refining and personalizing the final version.

Join the July HUDDLE

Proposals are often the first impression you make on a client. Make it count. This month’s HUDDLE will help your team sharpen their messaging, explore time-saving tools like AI, and develop habits that lead to stronger, smarter proposals.

Let’s move beyond boilerplate and start writing to win—with clarity, confidence, and collaboration.