February 10th is National Umbrella Day! Celebrate by creating a downpour of new work.
Rainmakers have different talents and abilities such as writing, speaking, relationship building or cold calling. No matter what your strengths, the key to rainmaking is developing your network. The following ideas will require you and your firm to pull out an umbrella to protect from the downpour of new work!
- Start by reconnecting with people you already know
- Get involved in client-oriented associations and conferences
- Write an article for a targeted trade publications
- Make sure to follow-up with valuable contacts
- Use your personal contacts to help you get business
- Recognize a lead for someone else when you hear it
- Consider speaking, writing and exhibiting at a tradeshow
The Umbrella Story
The word "umbrella" comes from the Latin root word "umbra", meaning shade or shadow. The basic umbrella was invented over four thousand years ago. These ancient umbrellas, or parasols, were first designed to provide shade from the sun. The Chinese were the first to waterproof their umbrellas for use as rain protection. They waxed and lacquered their paper parasols in order to use them for rain.
Starting in the 16th century, umbrella became popular in the western world, especially in the rainy weather of northern Europe. At first, it was considered an accessory only suitable for women. Then the Persian traveler and writer, Jonas Hanway (1712-86), carried and used an umbrella publicly in England for thirty years – he popularized umbrella use among men.