Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.
Do you have rainmaking skills? How about real relationships? Create a downpour of work by building on relationships and expanding your network.
“The research that this book is based on is so applicable to both marketing and technical staff for professional services firms,” explains Keri Hammond, FSMPS, CPSM, “It is specifically written for individuals at professional service firms that want to become a rainmaker.”
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