Acknowledging a static website and non-existent online presence, a Utah-based engineering and surveying firm turned to MARKETLINK to guide and direct them in developing a website that highlighted team members and firm expertise. The site was developed for ease of updating content and eventually transitioned into a library of knowledge used in social media and a monthly e-newsletter, and to increase Search Engine Optimization (SEO).
MARKETLINK created an annual plan of topic rotations, a monthly planning agenda, social media content database, and graphic templates to guide the firm in this new endeavor. Following a strategic and well-thought-out agenda, MARKETLINK meets monthly with the marketing and technical teams to brainstorm and develop future content ideas.
When technical staff recognized developing and writing the content was a challenge, MARKETLINK created a process to interview staff members, draft articles, manage the review of content and graphics, and post content. MARKETLINK also assists in follower engagement by monitoring all social media accounts.
LINK TO SUCCESS:
By meeting monthly with technical staff to brainstorm ideas for content and interviewing staff to draft articles and manage postings, this “non-emergency” task has reaped the rewards of fresh website and social media content. Clients regularly comment on the value of educational topics covered in the monthly newsletter. In addition to establishing thought leadership, the content generated has provided many opportunities for discussions about leads and other project opportunities.