Refresh & Refocus: Gaining perspective through SMPS Professional Conference
She was intrigued by Allen Gannett, author of The Creative Curve. “Everyone always wants to know how to be more creative, and Allen spoke about how to close the gap between creative potential and creative achievement,” said Craft. She was particularly interested to hear that being innovative involves consuming culture—reading, writing, or watching—to feed our imagination.
Craft also found personal value in the presentation entitled Becoming the Leader You Choose. “I wanted to learn how to improve my leadership skills in order to better motivate those who work with me,” she stated. What inspired her most in the presentation was a short quip on happiness in the professional world. “Success doesn’t make you happy. Being happy makes you successful,” she emphasized.