Stephanie Craft, MBA

Stephanie Craft, MBA

Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.

Tony Herrera and Michelle Hecht, founders of Northern California architecture firm Enso Designs, created their new company in July 2020 and have been growing steadily since.

Are you wearing square-framed glasses this month? Every side to these glasses means something valuable for your firm.

In March we are wearing square glasses, which help us focus on strong foundations and how we got there.

With spring around the corner, now is the time to use our rose-colored glasses to inspire the firm with your strategic plan—and everyone's subsequent role in it.

We start the year with a positive outlook for all of you wearing rose-colored glasses!  We love that you’re optimistic about the future and see it as bright and full of hope!

There are three groups of contributors that are critical to aligning any firm’s vision, and we have three corresponding guidances for those contributors.

How we see life is based upon the unique lenses we all wear. This year, we'll share 11 months of glasses or lenses through which you can view your own professional experience, whether you lead the company, are charting your career path forward, or are entering the industry. 

What can we learn from Santa and his world-renown training and coaching capabilities? Stephanie Craft, MBA, interviews Old St. Nick to gain some insights.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

True client association involvement is key to rich public relations and successful networking, all tied up in a client-positive bundle.

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