A newsletter is an email or physical mailer you can send to a contact list to obtain a consistent form of indirect marketing. As a part of an email marketing strategy, newsletters can help nurture your relationships with contacts and bring them value through relevant, original content.

 

Benefits

When newsletters/e-newsletters are created with the client in mind, they can be very successful. The suggested goal is to provide educational topics that can establish your firm/team as an expert or thought leader on a particular subject. These forms of communications can influence your clients’ perceptions of the firm and provide an opportunity for you promote your projects indirectly.

 

Tips and Tricks

  1. Content must be useful and educational to the reader, not general promotion of the firm

  2. Provide a website link to "read more" to help increase SEO

  3. Use a template site that can save money on design costs

  4. Include interviews with owners, industry leaders, etc.

  5. Consider and internal newsletter to help with communication and distribution of office information

  6. There is no need to write "new" content for this newsletter; use information you have already added to the website, but now it can be promoted through push marketing of a mailer/email

  7. Review analytics regularly
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Marketlink AEC

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