Client-oriented associations are organizations that bring together industry leaders from a specific target market. These associations are formed to provide education and networking opportunities for like-minded professionals. These organizations range from nationwide associations to those that encompass groups in individual states, counties, cities, or market sectors. 

  1. Benefits: Becoming involved in associations where your clients/potential clients go for their professional development can be extremely helpful in understanding the industry trends affecting that market. There is no better way to be able to network with so many existing and potential clients than going to these meetings. It is typically a very cost-effective way to meet as many clients at one time as well as involve numerous colleagues at once.

  2. Tips and Tricks:
    1. Develop a list of client-oriented associations to target

    2. Actively participate on committees, board of directors, etc.

    3. Speak at events

    4. Sponsor events

    5. Make a list before each meeting of attendees you want to connect with
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