Websites are a key component of any PR survival kit. Explained simply, a site or website is a central location of web pages that are related and accessed by visiting the home page of the website using a browser. For the AEC industry, a website can be an online informational source about your firm, people, projects, values, locations, etc.
A website is an easy way to provide an online brochure. The site can be constantly updated with the latest information that is viewed by employees, potential employees, clients, potential clients, and general public. When a website is updated regularly, it becomes a powerful tool for marketing your firm.
Tips and Tricks
- Create a reason for people to continually visit your site.
- Provide value-added features on your site.
- Can you use your site as a revenue producer?
- Have your website be the “host” for all of the social media and other online promotion material to help increase SEO.