A Utah-based construction company's old website and outdated branding needed a refresh within a short period of time and with a limited budget. They met with MARKETLINK for guidance on how to create a new website, logo, and branded materials that would speak to the needs of their clients.

MARKETLINK coordinated with a photographer to take photos of their projects for marketing purposes, catching up from the inception of the company. MARKETLINK interviewed project staff to develop SEO-optimized content for each project for use on website, proposals, and other necessary collateral. Lastly, MARKETLINK designed business cards with QR codes, HTML email signatures, and a brochure for their newly hired Director of Business Development to use for client meetings, improving the firm's presentation to clients.

LINK TO SUCCESS:

The firm now has a refreshed website, branded collateral, and new image. These have led to many project opportunities, allowing the new Business Development Director to schedule appointments and connect with new potential clients.

Learn more about our branding services.

A Utah-based, local engineering firm found itself at a critical juncture. Despite expanding its mid-level management, the firm lacked a structured business development program. During an annual strategic planning facilitation, it became clear that a more proactive approach to business development was imperative for sustainable growth.

The Challenge:

The client was facing significant limitations in their existing business development program, despite an expansion in management. The absence of a structured, proactive plan put both revenue growth and market penetration at risk.

Our Solution:

MARKETLINK engaged in an in-depth discussion with all levels of management, including profit center managers, to understand the unique challenges and opportunities the firm was facing. We helped the client identify and research appropriate market sectors and then went on to form specialized market sector teams. We also outlined revenue goals for these market sectors, aligned with the company's overall objectives.

LINK TO SUCCESS:

The client continues to utilize the system we implemented to guide their market efforts. Moreover, the firm successfully expanded into two new market sectors since the initial organization, contributing positively to their bottom line and meeting the needs of an expanded clientele.

Structured Market Sector Teams: MARKETLINK assisted in the formation of focused market sector teams, giving the client a specialized approach towards business development.

Revenue Goal Setting: We established clear, measurable revenue goals for each market sector team, contributing to the firm's overall financial objectives.

Training and Development: MARKETLINK provided specialized training for market sector leaders, equipping them with the tools necessary to achieve and even surpass set goals.

Sustainable Growth: The client experienced tangible growth by successfully penetrating two new market sectors, directly improving their bottom line.

By partnering with MARKETLINK, the client not only organized a more efficient, proactive business development program but also enjoyed measurable growth in both market reach and financial performance.

Learn more about our business development services.

A Utah organization for AEC marketing professionals required help overseeing all internal and external marketing communications. MARKETLINK has provided pro-bono services for years, overseeing each individual aspect. This included publicizing events and activities, a thorough update and maintenance of the website, creating and sending the monthly newsletter, and promoting and engaging the organization and its members through social media and publications.

LINK TO SUCCESS:

MARKETLINK created a system of consistent public outreach and communications, achieving coordination and regularity to promote the organization’s goals and objectives. The website has been completely redesigned to be more user-friendly. The new design allows members and guests to find information they are looking for quickly.

Learn more about our public relations services.

A regional structural engineering firm needed greater employee foundations for business development and client relations, so they asked for MARKETLINK to help. The firm experienced rapid growth over the last three years, supporting more hires and promotions. MARKETLINK stepped in to provide marketing and business development training and coaching for all new employees, creating a foundation for future as well as present ability.

MARKETLINK created and conducted surveys and interviews with staff members to inform our approach. With a full understanding of individual needs in mind, we worked closely with the firm's management to establish a series of training sessions that encompassed the needs of the staff members. In total, we created a series of six customized training sessions focused on client service, business development, networking, proposal writing, public speaking, and client relations.

LINK TO SUCCESS:

Our work provided the firm with individualized business development plans for their top tier existing and potential clients. With their trained staff, each measurable goal will be more achievable by the market sector/client teams we helped the firm organize.

Learn more about our training and coaching services.

A national engineering firm faced a critical issue: an absence of a structured, proactive business development program. This gap led to missed opportunities, poor lead tracking, and an inability to anticipate workload effectively.

The Challenge:

The client was struggling with the lack of an organized method to track and follow up on leads. This absence led to a reactive approach to business opportunities, putting revenue growth and efficient resource allocation at risk.

Our Solution:

To tackle these challenges, we facilitated a comprehensive Business Development (BD) strategy meeting with the client's discipline leaders. We organized market sector teams and developed an agenda that covered immediate, short-term, and long-term opportunities. The result was a more structured, actionable business development plan.

We introduced "12-Contact Plans" to each of the client's market sector teams. These plans enabled a proactive approach to targeting top priority leads while setting measurable goals for accountability.

LINK TO SUCCESS:

Working with us led to immediate and long-term benefits for the client:

Enhanced Tracking: The client was now able to track leads and revenue goals more efficiently and accurately.

Strategic Planning: The consistent meetings and planning sessions provided a strategic roadmap, transforming a previously reactive approach into a proactive strategy.

Mentorship Culture: These regular interactions also fostered a mentoring environment, offering valuable professional development opportunities for project managers.

By leveraging our expertise, the client not only managed to put an effective business development strategy in place but also gained invaluable insights into how to advance their operations strategically.

Learn more about our business development services.

When a leading multi-state construction company faced a period of upheaval due to staff turnover, they turned to MARKETLINK for a lifeline. With a mandate to revamp their marketing strategies, this client sought a partner who could provide comprehensive marketing consulting services. MARKETLINK not only answered the call but exceeded expectations.

Our Dynamic Solution:

MARKETLINK swiftly embarked on a mission to elevate every facet of the client's marketing endeavors. Our dedicated team of experts provided a spectrum of services, including:

• Strategic Planning: Crafting a roadmap to steer the client towards marketing success.
• Proposals: Crafting compelling and winning proposals that left a lasting impression.
• Graphic Design: Breathing life into ideas with stunning visuals and infographics.
• Marketing Collateral: Developing impactful materials to engage their target audience.
• Presentation Coaching and Training: Transforming presentations into persuasive showcases.
• Staff Training: Equipping the client's new marketing team with essential skills.
• Database Management: Harnessing data for informed decision-making.
• Market Research: Uncovering insights to stay ahead of the competition.
• Business Development: Fostering growth opportunities and strategic alliances.
• Template Enhancement: Streamlining proposal and presentation processes for efficiency.
  
  

LINK TO SUCCESS:

In just a short five-month period, MARKETLINK's intervention bore fruit in remarkable ways:

• We spearheaded 12 meticulously crafted proposals.
• We delivered two standout presentations.
• Our graphic design prowess brought infographics to life.
• We introduced a cutting-edge template for future endeavors.
• Our unwavering commitment to business development bore fruit for one of the client's offices.

The results were nothing short of astounding. Thanks to MARKETLINK's expert guidance, the client clinched both projects we provided presentation coaching for, amounting to a staggering $50 million in construction costs. This success is a testament to our unwavering dedication to our clients' growth and prosperity.

At MARKETLINK, we don't just consult; we catalyze transformations. Let us help you script your success story today.