Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

If you are a marketing leader, how can you help train and improve the presentation skills of your technical professionals? It starts with your own skills first.

Virtual presentations require as much thought on preparedness and body language as physical presentations do—if not more so. Consider the nuances that will drastically improve your reception.

Coming up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.

The concept of "social media" is not always a positive one, but its influence can't be overlooked—and in the AEC industry, that influence is irrefutably positive. Social media marketing has enough power to deserve respect and proper attention.

AEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.

Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.

Be aware of the many weapons available in your public relations arsenal, ready to help make your content creation and dispersal a much easier task in both the long and short term.

A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.