Infographics are useful in the AEC industry because they enable marketers to communicate ideas quickly and effectively. Visuals can help highlight key points and important data in a way that is easily identifiable. This approach can be especially useful in technical fields like ours when selection committees are reviewing multiple submissions and you want them to remember your most important data.

Digital marketing is only becoming more prevalent as time goes on. Knowing the jargon is an important step toward understanding its nuances.

Over 20 years of AEC marketing, MARKETLINK has seen dramatic shifts in how firms approach marketing. It's been a remarkable journey.

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

As 2023 begins, MARKETLINK ushers in our 20th year in business. This year, we will be looking back at everything we've learned that has brought us to this point.

What are "paper bag" training sessions, and why do they work?

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

You're not a professional photographer, but you suddenly have to get the job done. How do you do it correctly?