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Press releases communicate official information on events, projects, and other important firm information to the public.
From PD and SD phases to CSI master formats, design phase terminology gets pretty particular in the AEC industry. It's worth a refresher.
Press events distribute information to official sources in a live setting, opening up opportunities to elaborate, distribute press kits, and more.
It's worth it to slow down and revisit the most basic terms, even when we know them well. Recentering ourselves serves to our benefit.
By-line articles both establish expertise and share useful information with its readers.
Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.
Early in 2021, Jacobsen finished their beautiful modern headquarters near the Salt Lake City International Airport.
As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.
We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.
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