Strategy for a West Coast Design-Build Contractor

Raising Win Rate from 33% to 100% in 12 Months

Challenge

A West Coast design-build contractor frequently made the shortlist in competitive bids but struggled to secure contracts. MARKETLINK stepped in to transform their strategic approach and presentation effectiveness.

Solution

MARKETLINK implemented a targeted strategy to enhance the contractor’s bid success rate through three key phases:

Proactive Business Development

We initiated business development efforts before RFP releases, laying a solid groundwork for upcoming bids.

Strategic Proposal Planning

We refined the proposal focus to align project strategies with client expectations more effectively.

Presentation Coaching

We developed a custom presentation template and provided virtual coaching to improve public speaking and presentation content. Individual team members received role-specific guidance.

LINK TO SUCCESS

MARKETLINK’s intervention led to a 100% success rate in converting shortlisted opportunities into wins within 12 months, up from 33%. This boosted the contractor’s market position and financial performance, leaving them well-equipped for future bids.

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