Time management is critical for the success in any organization. Unfortunately, we humans are not always great about managing time (ahem). For a successful project, managers need to juggle people, deadlines, tasks and requests – all while putting out multitudes of fires along the way. Timeneye is a powerful, user-friendly tool that helps with all the juggling.

Focus Engineering & Surveying’s company culture embraces and encourages continuing education. Owner Ron Paul selected Extreme Ownership based on its principles and concepts, and the entire company is now reading it together.

Defining moments shape our lives and, in the case of Amber Winn, come in the form of books. Although it may be happenstance that she found The Power of Moments by Chip and Dan Heath, she’s grateful that a colleague suggested it for the SMPS Emerging Professionals Group (EPG) book club.

“The research that this book is based on is so applicable to both marketing and technical staff for professional services firms,” explains Keri Hammond, FSMPS, CPSM, “It is specifically written for individuals at professional service firms that want to become a rainmaker.”

Julee Attig, CPSM is a marketer in love with her craft. Not only does she find joy in her work, she loves sharing it in the form of a CPSM study group using Markendium material as a guide.

While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.

At MARKETLINK, we practice the macro to micro approach to business development: Go from high-level to detailed when identifying and implementing business development strategies. And don’t just guess at where you are going, use research to make sure your strategies are on point.

It’s almost the new year. Many new resolutions will be made. Many firms will be renewing or starting strategic planning for the upcoming year. Did you know that many firms miss the mark on their targets because they continue with their current target markets and clients, simply because it’s what they have done it in the past? Don’t be that firm. Take the time to conduct market research and get headed in the right direction. Before you start down the wrong path, conduct market research that can help you determine whether your target markets will provide an equitable return.

“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie

Principal Keri Hammond, FSMPS, CPSM, applies this quote to the fear professionals have about the most crucial industry task, market research.

A little secret about Special Event Planner Kareen Abarca: She was the winner of her fourth-grade spelling bee. Her word? Accommodating. Go figure she would be in the event planning scene, helping all involved to feel welcome.

The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. This month, with Thanksgiving just around the corner, many of us will look at ways we can express our thanks to our clients in a meaningful and genuine way.

Imagine a software that combines the power of Excel with the convenience and cloud-functionality of Google Sheets. On top of that, this tool effortlessly links data together, making it an indispensable database. That’s Airtable.

Your Marketing Plan: If you have one, chances are your firm has invested hundreds of hours into what will be your roadmap for the upcoming year or two. But did you structure your plan with the end in mind? Did you create a strategy that can be monitored and measured? If not, a few modifications will ensure your firm’s success.

Two truths and a lie about Principal Stephanie Craft. She was named after a gorilla, she recently earned her MBA, and she’s an in-depth strategic marketing specialist.

The lie is pretty easy to figure out. “My dad concocted this huge story when I was a kid about how I was named after a gorilla from the San Diego Zoo.” Stephanie smiles recounting how she didn’t discover the ruse until many years later. “My mom finally told me when I was in college. Now it’s our family joke.”

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