What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.
Calling all proposal teams! The SMPS Utah Proposal Bootcamp will give you the tools you need to understand and build your firm’s message for proposal pursuits. Three sessions and a client panel will focus on crafting a compelling message and ensuring that the message is integrated into your proposals and interviews. Sessions will also cover effective writing, managing content, and coaching teams for pursuits. Presenter Keri Hammond, FSMPS, CPSM will work directly with the attendees to develop qualifications for outreach/business development, marketing material organization, and proposals. Please bring project examples, real life questions, and enthusiasm!
Time management is critical for the success in any organization. Unfortunately, we humans are not always great about managing time (ahem). For a successful project, managers need to juggle people, deadlines, tasks and requests – all while putting out multitudes of fires along the way. Timeneye is a powerful, user-friendly tool that helps with all the juggling.
Focus Engineering & Surveying’s company culture embraces and encourages continuing education. Owner Ron Paul selected Extreme Ownership based on its principles and concepts, and the entire company is now reading it together.
Defining moments shape our lives and, in the case of Amber Winn, come in the form of books. Although it may be happenstance that she found The Power of Moments by Chip and Dan Heath, she’s grateful that a colleague suggested it for the SMPS Emerging Professionals Group (EPG) book club.
“The research that this book is based on is so applicable to both marketing and technical staff for professional services firms,” explains Keri Hammond, FSMPS, CPSM, “It is specifically written for individuals at professional service firms that want to become a rainmaker.”
Julee Attig, CPSM is a marketer in love with her craft. Not only does she find joy in her work, she loves sharing it in the form of a CPSM study group using Markendium material as a guide.
While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.
At MARKETLINK, we practice the macro to micro approach to business development: Go from high-level to detailed when identifying and implementing business development strategies. And don’t just guess at where you are going, use research to make sure your strategies are on point.
It’s almost the new year. Many new resolutions will be made. Many firms will be renewing or starting strategic planning for the upcoming year. Did you know that many firms miss the mark on their targets because they continue with their current target markets and clients, simply because it’s what they have done it in the past? Don’t be that firm. Take the time to conduct market research and get headed in the right direction. Before you start down the wrong path, conduct market research that can help you determine whether your target markets will provide an equitable return.
“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie
Principal Keri Hammond, FSMPS, CPSM, applies this quote to the fear professionals have about the most crucial industry task, market research.
A little secret about Special Event Planner Kareen Abarca: She was the winner of her fourth-grade spelling bee. Her word? Accommodating. Go figure she would be in the event planning scene, helping all involved to feel welcome.
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